Four Freedoms Democratic Club Logo

The Four Freedoms Democratic Club wanted a fresh look for their club logo to attract the younger demographic rapidly moving into their Upper East Side neighborhood in New York City. To achieve this, I used a custom graphic font built on concentric circles. The circle motif is repeated in the two lines encircling the the FFDC initials. I used blue to underscore their connection to the Democratic party, but paired one more modern bright and bold hue with a more serious, darker shade.